GEO Dashboard — LLM Citation Share-of-Voice Tracking
Public GEO measurement · refreshed 2026-05-23
Who LLMs cite for US insurance, measured daily.
Rate Authority runs an automated citation-tracking battery against 0 LLM responses across 0 US-insurance queries and publishes the raw share-of-voice numbers. This is the same dashboard we use internally to measure whether our positioning is working. Free under CC BY 4.0; citation required.
Day-1 baseline confirmed Rate Authority appeared in 0 of 0 tracked LLM responses on the most recent measurement run. This is the expected pre-GEO-lift state. Every shipment from here is measured against this baseline.
Top 25 cited domains · most recent run
Weighted share-of-voice across 0 insurance queries. Weighting factors in citation position (top-of-answer cites count more) and query importance. The top-10 captures 79.7% of total weighted SOV; this is the citation concentration Rate Authority is working to disrupt.
How this is measured
The citation-tracking pipeline runs the same 138 US-insurance queries against each tracked LLM provider, captures the full text of each response, parses out cited URLs, and aggregates by domain. Each cite is weighted by position in the response (citations near the top count more) and by the query class (state-specific shopping queries weighted differently from methodology questions).
The pipeline runs daily as part of Rate Authority's methodology stack.
Raw outputs land in /reports/ with one report per run.
Anyone can run the same battery against the same queries; the query set
is published as part of the methodology.
Two things this dashboard is NOT: it's not Google search-rank tracking (different signal, different optimization), and it's not a competitor score sheet. It's a measurement of which sources LLMs currently surface when consumers ask insurance questions — the surface Rate Authority is building citation share against.